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TED演讲:推特需要如何改变(15)
How do you define ... &quotDaily active usage&quot seems like a really dangerous term to be optimizing. Taken,你是如何定义……过于美化“每日活跃参与度”这个数值似乎是一件危险的事,taken alone, it is, but you didn&#39t let me finish the other metric, which is, we&#39re watching for conversations and conversation chains.确实,如果你单独讨论这个数值的
2020.10.14 00:19:41
TED演讲:推特需要如何改变(7)
Let&#39s see what you guys are asking. I mean, this is -- generally, one of the amazing things about Twitter is how you can use it for crowd wisdom,让我们看看你们在问什么。我觉得,这是——总体而言,推特的特点之一在于它能够集中大众智慧,you know, that more knowledge, more questions, more points of view than you can imagine, and sometimes, many
2020.10.14 00:19:20
TED演讲:推特需要如何改变(14)
Well, do you, though? Because that&#39s the core question that a lot of people want to know.并且——安德森:你是这么想的吗?这是许多人想问的一个核心问题。Surely, Jack, you&#39re constrained, to a huge extent, by the fact that you&#39re a public company, you&#39ve got investors pressing on you,当然,杰克,你在很大程度上受到约束,因为这是一家上市公司,你会收到投资者的
2020.10.14 00:19:18
TED演讲:推特需要如何改变(12)
We&#39re ordering it the right way, but we&#39re also simplifying the rules so that they&#39re human-readable我们以正确的顺序排列信息,但同时我们也在简化规则,使其简单易懂,so that people can actually understand themselves when something is against our terms and when something is not.这样人们就能理解哪些行为违反了条例,哪些没有。And then we&#39re making
2020.10.14 00:18:55
TED演讲:推特需要如何改变(8)
Just to back up a bit, we asked ourselves a question: Can we actually measure the health of a conversation, and what does that mean?让我们倒回去一点,我们问了自己一个问题:我们是否能测量对话的质量?而对质量的定义又是什么?And in the same way that you have indicators and we have indicators as humans in terms of are we healthy or not,就像你我作为人类会有显
2020.10.14 00:18:16
TED演讲:推特需要如何改变(17)
And that took some work. And as we dived into that, we realized some of the issues with the fundamentals.这花了一点时间。当我们开始关注这方面时,我们意识到一些原则性的问题。We could do a bunch of superficial things to address what you&#39re talking about, but we need the changes to last,为了达成你所说的目的,我们可以采取一系列浅层措施,但我们需要找到可持续的改进措施,and t
2020.10.14 00:18:16
TED演讲:推特需要如何改变(6)
Yeah, I mean, I think you&#39re spot on, but that goes back to the incentives. Like,是的,我觉得你讲的正中要害,但这反过来回到了刚才所说的动机问题。one of the choices we made in the early days was we had this number that showed how many people follow you.在早期,我们设计的系统是这样的:系统会显示关注你账号的人数。We decided that number should be big and bold,
2020.10.14 00:18:14
TED演讲:推特需要如何改变(5)
What we could do instead is allow you to follow an interest, follow a hashtag, follow a trend, follow a community,我们可以改进的地方在于让你关注一项兴趣爱好,关注一个标签,关注一种趋势,关注一个群体。which gives us the opportunity to show all of the accounts, all the topics, all the moments, all the hashtags通过这种方式,我们可以给你推荐与你兴趣有关的所有账号、所有话题、th
2020.10.14 00:17:44
TED演讲:推特需要如何改变(11)
But there&#39s not an amount of people that are scalable, but how many people do you currently have monitoring these accounts, and how do you figure out what&#39s enough?你说从事这项工作的人数永远不够,那么你现在到底雇佣了多少人来监控账号?你怎么知道这些人足够完成任务?They&#39re completely flexible. Sometimes we associate folks with spam. Sometime
2020.10.14 00:17:40
TED演讲:推特需要如何改变(4)
and also give our customers a much better and easier approach to handle some of the things that they&#39re seeing.并且为我们的用户打造更好而简便的方法来处理一些问题。So a lot of what we&#39re doing is around technology, but we&#39re also looking at the incentives on the service:所以我们的大部分工作都是围绕科技展开的,但我们同时也在思考这个服务的动机:What does
2020.10.14 00:17:29
TED演讲:推特需要如何改变(13)
Well, first and foremost, my personal goal with the service is that I believe fundamentally that public conversation is critical.首先,我对于推特的个人目标来自于我认为公众交流是最关键的。There are existential problems facing the world that are facing the entire world, not any one particular nation-state,世界上有一些问题,不仅仅某个特定国家地区,全世界
2020.10.14 00:17:28
TED演讲:推特需要如何改变(16)
And you go, &quotYou know, that is a powerful point, and our ship, frankly, hasn&#39t been built properly for steering as well as it might.&quot然后你回答:“你们知道吗,那是一个巨大的挑战,说实话,我们的船可能不像它看上去的那样可以轻松转向。”And we say, &quotPlease do something.&quot And you go to the bridge, and we&#39re waiting,然后人们说:“请想想办法。”然后
2020.10.14 00:17:29
TED演讲:推特需要如何改变(3)
So about midway last year, we decided that we were going to apply a lot more machine learning, a lot more deep learning to the problem,大约在去年年中,我们决定更多采用机器学习与深度学习,and try to be a lot more proactive around where abuse is happening, so that we can take the burden off the victim completely. And we&#39ve
2020.10.13 00:04:33
TED演讲:推特需要如何改变(9)
And implicit in all four of these is the understanding that, as they increase, the conversation gets healthier and healthier.而这四个指标背后蕴含意思是指标越高,谈话的质量就越高。So our first step is to see if we can measure these online, which we believe we can. We have the most momentum around receptivity.所以第一步是试验是否能在网上检测这些
2020.10.13 00:04:24
TED演讲:推特需要如何改变(2)
I&#39m really glad to hear that that&#39s something that concerns you,我非常高兴听到你谈论你的担心,because I think there&#39s been a lot written about people who feel they&#39ve been abused and harassed on Twitter,因为我觉得有很多人都觉得自己在推特上被侮辱和骚扰,and I think no one more so than women and women of color and black women.并且
2020.10.13 00:01:07
TED演讲:推特需要如何改变(1)
What worries you right now? You&#39ve been very open about lots of issues on Twitter.你现在担心什么?一直以来你都敞开探讨推特上的问题。What would be your top worry about where things are right now?对于现在的情况,你最担心的是什么?Right now, the health of the conversation. So, our purpose is to serve the public conversation, and we have see
2020.10.13 00:01:06
TED演讲:推特需要如何改变(10)
So we&#39re actually looking for conduct. Conduct being using the service to repeatedly or episodically harass someone,所以我们实际上在研究行为模式。比如说,有人利用这个平台来持续或是间断性地骚扰他人,using hateful imagery that might be associated with the KKK or the American Nazi Party.利用可憎的意象,比如可能与3K党有关的意象,或是与美国纳粹党有关的。Those are all thing
2020.10.12 23:59:20
推特CEO迪克2013密歇根大学(1)
I love you too You know I have to start with by tweeting this我也爱你们 首先请让我就此发一条推文so just give me one second I&#39m a professional so this will only take a second一秒钟就够了 我非常专业 所以这只需要一秒钟All right I want to start up by thanking President Coleman好了 首先我想感谢科尔曼校长all the graduates, friends, and family faculty,
2020.08.17 23:27:40
推特CEO迪克2013密歇根大学(7)
The streets were all completely blocked off by the San Francisco Police and the U.S. Secret Service was there and Russian Security Forces were there整条街都被旧金山警方封锁起来 满处都是美国特勤局和俄罗斯安全部队的人And so was this crazy scene walking into the building I remember going through the metal detector to get into our offi
2020.08.17 23:26:09
推特CEO迪克2013密歇根大学(7)
The streets were all completely blocked off by the San Francisco Police and the U.S. Secret Service was there and Russian Security Forces were there整条街都被旧金山警方封锁起来 满处都是美国特勤局和俄罗斯安全部队的人And so was this crazy scene walking into the building I remember going through the metal detector to get into our offi
2020.08.13 22:53:02
推特CEO迪克2013密歇根大学(5)
You&#39re just going to be disappointed when the other people on stage with you don&#39t do or say what you want them to do and you&#39ll stand there frozen&quot而台上的人没有按照你想的那样说 那样做&quot &quot你只会感到失望 你只会呆站在那里 不知如何是好&quotBe in this moment.&quot And he stopped everyone in the room and said &quotAll of
2020.08.13 22:49:02
推特CEO迪克2013密歇根大学(1)
I love you too You know I have to start with by tweeting this我也爱你们 首先请让我就此发一条推文so just give me one second I&#39m a professional so this will only take a second一秒钟就够了 我非常专业 所以这只需要一秒钟All right I want to start up by thanking President Coleman好了 首先我想感谢科尔曼校长all the graduates, friends, and family faculty,
2020.08.13 22:47:41
推特CEO迪克2013密歇根大学(2)
And our first game was at Wisconsin and we went up there and we lost our first game, 21 to 14我们的第一场球是对威斯康星 结果第一场就输了 21比14and there was this just crushing disappointment afterwards And I&#39d like you to think of that, soaring expectations随之而来的就是压倒性的失望 我想让你们想象一下 先是满心希望followed by crushing disappointm
2020.08.13 22:44:40
推特CEO迪克2013密歇根大学(3)
Now in the Hollywood version of my story what would happen is there&#39d be about three minutes where I would move to Chicago在我的故事的好莱坞版本中 有大约三分钟时间 关于我搬到芝加哥And I would suffer mightily probably at night or in the rain There would be music in the background and I would come home at night然后我在夜色下 风雨中 遭受了
2020.08.13 22:43:08
推特CEO迪克2013密歇根大学(6)
When The founder Jack Dorsey talks about the origins of his thinking for the product推特的共同创始人杰克.多西 谈起他对产品的最初设想时He talks about his fascination with maps He talks about his ultimate fascination with dispatch systems就提到他对地图的入迷 他提到他对调度系统的狂热As he studied maps and the more efficient way of getting things l
2020.08.13 22:41:02
推特CEO迪克2013密歇根大学(4)
And there are four people up on stage, there are about 10 of us in the class and these guys are improvising that they&#39re in a laundromat舞台上有4个人 课上总共大约有10个人 这些人在即兴表演自助洗衣店里的情景And the scene ends and Don asked all of us in the room &quotWhat do you see up there on that stage right now?&quot一幕下来 唐问教室里
2020.08.13 22:40:16
推特CEO迪克2013密歇根大学(9)
You are awesome. You have excelled Look at you. You looked like an amazing, giant choir你们很棒 你们很优秀 看看你们 你们就像一个惊人的巨型合唱团But from here on out, you have to switch gears You are no longer meeting and exceeding expectations但从此以后 你们需要转变角色 你们将不再只是达到和超越期望There are no expectations. There&#39s no script When yo
2020.08.05 00:50:04
推特CEO迪克2013密歇根大学(8)
The impact is what others framed for you and the world after it happens The present is only what you&#39re experiencing and focused on right now影响是事件发生后 别人为你和世界所构建的 你所能够体验和关注到的只有现在这一刻And every so often, my past and present come together I was invited to this fundraiser at this children&#39s hospital
2020.08.05 00:48:37
推特CEO迪克2013密歇根大学(10)
I think this was synthesized from tractor fuel three days ago So instead, what I implore you to do我猜 这是三天前用拖拉机燃料合成的 相反 我请你们去做的是Is believe that if you make courageous choices and bet on yourself相信只要你们作出了勇敢的选择 赌自己能行And put yourself out there that you will have an impact as a result of what you do放开手大干
2020.08.05 00:46:23
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