So -- now, when you think about this, what we have here is a ham butt problem.所以，现在，当你想到这些，我们面对的问题其实是火腿屁股的问题。Does everyone know the ham butt problem?有人知道火腿屁股的问题吗？Woman&#39s making a ham for a big, family dinner.有个女人正在弄火腿，给一个大家庭做晚餐。She goes to cut the butt off the ham and throw it away,她正要把火腿根部切去扔掉，a

Five years ago, I experienced a bit of what it must have been like to be Alice in Wonderland.五年前，我曾有过一个有如漫游爱丽丝仙境的经历。Penn State asked me, a communications teacher, to teach a communications class for engineering students.宾夕法尼亚州立大学让我这个教沟通学的老师给工程系的学生上沟通学课。And I was scared. Really scared.我被吓到了。我真的被吓坏了。S

And of course, a few of us are saying: okay, computers!当然，你们中的有些人会说，计算机！Computers! What about computers?计算机！计算机是新东西吧？The thing about computers is, I love computers.不要误会，我喜欢计算机，I mean, I&#39m a huge geek, I love computers.我超级喜欢计算机，I would go on a hunger strike before I let them take away Google Book

I want to share a few keys on how you can do that我想来分享几个有用的方法，告诉你们如何才能保证to make sure that we can see that your science is sexy and that your engineering is engaging.让我们也觉得你们的科学&quot性感&quot迷人、你们的工程学魅力四射。First question to answer for us: so what?第一个要回答我们的问题：高科技又怎样？Tell us why your science is relevant t

For one thing, I just do not do uniforms.首先，我不喜欢制服。And for another, deciding what words are good and what words are bad is actually not very easy.而且，决定谁是好词谁是坏词其实一点也不容易，And it&#39s not very fun. And when parts of your job are not easy or fun,还不好玩。如果你的工作中有这么一部分既不容易又不好玩，you kind of look for an excuse n

So, if you have a ham butt problem, and you&#39re thinking about the ham butt problem,所以如果你知道火腿屁股这事儿，而你又正在考虑这个问题，the conclusion that it leads you to is inexorable and counterintuitive: paper is the enemy of words.它引向的结论是决绝又有违直觉的：纸张是文字的敌人。How can this be? I mean, I love books. I really love books.怎么可

And the trick here is to use a single, readable sentence that the audience can key into if they get a bit lost,这里的窍门就是使用简单、易读的句子，让观众即使有点儿不明白也能够掌握要点，and then provide visuals which appeal to our other senses然后接下来提供一些能够刺激我们感官的图像，and create a deeper sense of understanding of what&#39s being described.并且

Now, have any of y&#39all ever looked up this word?好，你们中有谁查过这个单词？You know, in a dictionary? Yeah, that&#39s what I thought.用字典？是的，我想也就这个样子。How about this word? Here, I&#39ll show it to you.这个单词呢？看看解释：Lexicography: the practice of compiling dictionaries.Lexicography(字典学):编纂字典的活动。Notice -- we&#39re ve

You didn&#39t break it. It&#39s just in a new position,你没有破坏它，只是让它移到一个新的地方，and that new position can be just as beautiful.这新的地方也可以是一样美丽。Now, if you&#39re no longer a traffic cop -- the problem with being a traffic cop is现在，你不再是交警--交警管理交通的问题是there can only be so many traffic cops in any one intersect

Lexicography is really more about material science.字典编纂学是研究物质的科学。We are studying the tolerances of the materials that you use to build the structure of your expression: your speeches and your writing.我们在研究不同物料的偏差，当你去架构你的表达的时候：你的演说和写作。And then, often people say to me, &quotWell, OK, how do I know tha

So a word without its source is like a cut flower.一个没有来源的词就像一朵被剪下来的花。You know, it&#39s pretty to look at for a while, but then it dies. It dies too fast.看一会还可以，不久就蔫了。蔫得太快了。So, this whole time I&#39ve been saying, &quotThe dictionary, the dictionary, the dictionary, the dictionary.&quot我一直在说，“字典，字典，字

So if you think of the word &quotset,&quot a set can be a badger&#39s burrow,当你想到一个词“set”—“set”可以指獾的穴，a set can be one of the pleats in an Elizabethan ruff, and there&#39s one numbered definition in the OED.也可以指伊利沙白时代衣领上的褶--在OED里就有好几个定义，The OED has 33 different numbered definitions for set. Tiny, li

So, enough scientists in other disciplines are really asking people to help, and they&#39re doing a good job of it.足够多的科学家在其它领域正寻求大家帮忙，而且大伙也干的不错。For instance, there&#39s eBird, where amateur birdwatchers can upload information about their bird sightings.例如，有一种电子鸟，业余观鸟爱好者可以把自己的观察结果上传，And then, ornith

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